Boasting one of the largest showrooms in the country with over 1000 products on display, our flagship Birmingham store is by far the best place to find new freestanding white goods, and built in gas and electrical appliances

Our family operated business, established in 1982, has thrived over the years, winning multiple industry awards. We are now firmly established as one of the countries leading independent white goods retailers. We excel in offering excellent customer service and fiercely competitive prices to the local community.

With a free onsite car park,extended warranty services, convenient home delivery, installation available, and having over three quaters of a million satisfied customers, you know you're in safe hands shopping at Borshch.  

Please note that our website displays stock from all 3 of our stores. If it is not indicated on the product page which store the particular item you are interested in is located, please call the store before you visit and we will be able to tell you which store the appliance is in.