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Welcome to Borshch,
we're so much more than a website


Here at Borshch, things are a little different.


Established 40 years ago in 1982, Borshch is a family run business with our Head office based in Birmingham. We specialise in selling new and graded appliances to our customers, our three stores are located in Bordesley, Erdington and Dudley. We offer a complete service; starting with expert advice from our experienced, knowledgeable staff too friendly and efficient, delivery and finally full installation and repairs from our fully qualified ‘in house’ engineers. 

Through our 40 years we have served over 1.5 million customers, sometimes selling to second and third generations of families. Our customers are at the heart of everything we do, we aim to give the best impartial advice to ensure our customers get the appliances that meet all their requirements. We have a 4.9 star rating on Trustpilot from over 500 reviews, this is a testament to our commitment to deliver exceptional customer service.

So why not browse our website or pop into one of our stores to see our fantastic range of appliances and experience the Borshch service for yourselves.