Welcome to Borshch,
we're so much more than a website

Here at Borshch, things are a little different.

Established 40 years ago in 1982, Borshch is a family run business with our Head office based in Birmingham. We specialise in selling new and graded appliances to our customers, our three stores are located in Bordesley, Erdington and Dudley. We offer a complete service; starting with expert advice from our experienced, knowledgeable staff too friendly and efficient, delivery and finally full installation and repairs from our fully qualified ‘in house’ engineers.

In 2019 we opened our ‘flagship’ store in Erdington bringing our 40 years appliance expertise to kitchen design. With our own ‘in house’ kitchen designer we offer our customers a wide variety of choice and styles, to cater for all budgets and tastes; including the stunning and innovative Symphony and Laura Ashley ranges.

Through our 40 years we have served over 1.5 million customers, sometimes selling to second and third generations of families. Our customers are at the heart of everything we do, we aim to give the best impartial advice to ensure our customers get the appliances that meet all their requirements. We have a 4.9 star rating on Trustpilot from over 500 reviews, this is a testament to our commitment to deliver exceptional customer service.

So why not browse our website or pop into one of our stores to see our fantastic range of appliances and experience the Borshch service for yourselves.