Leading The Way In Quality Appliances For Low Prices

Borshch Electric is the leading independent appliance retailer for graded products in the West Midlands. Established in 1982, Borshch is a family-run business. We operate across three stores located in Birmingham, Erdington and Dudley.

Our specialism is in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 38 years of trading we have won multiple awards.

Dealing directly with major manufacturers, we hand select only the best appliances in the industry from brands including Beko, Grundig, Smeg, Samsung, Fisher & Paykel, Hoover, Hotpoint, Ice King, Indesit,  Montpellier,  Bosch and Rangemaster and many more.

We are proud to be members of one of the largest buying groups in the UK, which enables us to provide virtually any make or model required. We also offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us.



Our friendly and knowledgeable staff are on hand to give you all the help and advice you need in choosing the right appliance for your requirements and budget. Our extended warranty will give you any further peace of mind you may need. Established in 1982 and having served over a million happy customers, you know you are in safe hands shopping at Borshch Electric.


Birmingham Showroom Tour

Take a visual tour of our Birmingham showroom

Take the tour

Erdington Showroom Tour

Take a visual tour of our Erdington showroom

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